nike
Despite historical heteronormative behavior and toxicity, LGBTQIA+ athletes continue to make changes and build safer spaces. Nike's 2021 Be True campaign aimed to empower athletes of all gender and sexualities, to support LGBTQIA+ identities in sports and beyond. We collaborated with such athletes to promote and inspire a fair and inclusive sports environment.
placement: web/app, email, social, paid, OOH
what i did:
Content Planning
Creative Conception
Video Production
Content Optimization
Content Management
